European AI firm bets on Australia’s innovation edge
European AI consulting firm Tomoro has launched in Sydney and Melbourne, aiming to help Australian companies move toward a three-day work week by 2029. The initiative is part of its global mission to redefine productivity through generative AI and automation.
Founded in 2023, Tomoro is expanding its global footprint with a new Asia-Pacific headquarters in Singapore. The company’s entry into Australia underscores its belief that AI can transform both efficiency and employee wellbeing, not just business performance.
Australia’s AI momentum accelerates
Australia’s AI adoption rate is among the highest in Asia-Pacific. While workforce gaps remain a concern, the country’s openness to innovation makes it fertile ground for applied AI solutions.
Tomoro’s new offices will combine international experience with local expertise to accelerate enterprise AI integration. The company expects productivity improvements of up to 40% within four years and plans to create 40 jobs by next year.
According to Adobe’s APAC AI report, agentic AI adoption in Australia is growing faster than in most other markets. This aligns with Tomoro’s view that the nation is ready to embrace a new era of intelligent automation.
Co-founder and Managing Director Ed Broussard said:
“We work on some of the most ambitious enterprise AI projects in the world, and that means partnering with equally ambitious clients. Australia’s mix of bold ideas and a strong innovation culture made it an obvious choice for us.”
Tomoro already serves major international clients such as Fidelity International, Supercell, and Virgin Atlantic, helping them deploy generative AI and autonomous agents in real-world operations.
From automation to autonomy
Tomoro focuses on building autonomous AI agents—systems capable of reasoning, adapting, and collaborating with human teams. These “synthetic employees” go beyond repetitive automation to handle complex problem-solving and decision support.
Leading the Australian expansion is Dan Edgar, formerly Accenture’s AI Industry Lead.
“Our goal is to integrate AI into the core of how organisations operate,” said Edgar. “By empowering local talent and building advanced capabilities, we can help Australia compete globally.”
Tomoro’s track record includes:
An AI travel concierge for Virgin Atlantic, offering personalized travel assistance.
In-game support agents serving millions of Supercell gamers.
Research tools for pharmaceutical firms accelerating drug discovery.
These projects illustrate how applied AI can generate measurable impact across diverse industries.
Redefining productivity and work-life balance
The idea of a three-day work week has long been part of Australia’s conversation about the future of work. AI could now make that discussion practical. With advanced AI tools managing workflows, companies may be able to achieve more output in fewer hours.
Tomoro’s model aligns with a growing belief that technology should enhance human life, not replace it. Businesses are already experimenting with four-day weeks and flexible schedules. AI-enabled productivity may allow them to go further—transforming excess efficiency into personal time and creative space.
This shift also challenges traditional economic metrics. Instead of equating longer work with higher output, the future may reward balance and wellbeing. By using AI to eliminate repetitive tasks, organizations can focus on innovation and strategic growth.
Australia’s culture of experimentation makes it an ideal testing ground for this vision. If Tomoro’s model succeeds, it could influence work policy debates across Asia and beyond.
Singapore as Tomoro’s APAC hub
Tomoro’s Asia-Pacific expansion is anchored by its new regional headquarters in Singapore. The opening ceremony was attended by senior UK officials, including Sir Chris Wormald KCB, Cat Little CB, and Nik Mehta OBE, the British High Commissioner to Singapore.
The event also featured representatives from the Singapore Economic Development Board (EDB), highlighting the UK-Singapore partnership in digital innovation.
“Tomoro’s expansion showcases how UK AI expertise can scale through Singapore’s ecosystem,” said Mehta.
Since announcing the Singapore move in May 2025, the company has hired local engineers and business managers to support projects across Asia. Singapore’s strategic location and strong talent base make it a natural hub for regional operations.
Over the next five years, Tomoro aims to demonstrate how deeply integrated AI systems can help businesses operate at peak efficiency—making shorter work weeks a realistic goal rather than a futuristic concept.
AI and the new rhythm of work
Tomoro’s entry into Australia marks a significant milestone in the evolution of work. By combining cutting-edge AI with bold social ambition, the company is pushing the boundaries of what productivity can mean in the digital age.
If successful, its vision of a three-day work week could redefine global conversations around labor, wellbeing, and innovation. In Australia, that transformation has already begun.
