The creator economy in Asia is expanding rapidly as millions of users turn content creation into full-time careers. Platforms across the region are enabling creators to produce, distribute, and monetise content at scale. At the same time, advances in short video, livestreaming, and community-driven platforms are lowering barriers to entry. Because of this, Asia has become one of the fastest-growing regions for digital content ecosystems.
Image by KR Asia
Bigo Live |
- Singapore
Founder: David Li
Over 300 million global users across its ecosystem
Bigo Live is one of Asia’s leading livestreaming platforms, enabling creators to earn through virtual gifting and live interactions. Moreover, it has expanded globally while maintaining strong engagement in Asia. As a result, it remains a major player in the live creator economy.
Image by Yicai Global
Kuaishou |
- China
Founder: Su Hua, Cheng Yixiao
Multi-billion-dollar revenue short-video platform
Kuaishou is a major short-video and livestreaming platform that enables creators to monetise content through ads and virtual goods. In addition, it has built a strong creator ecosystem across China and emerging markets. Consequently, it plays a central role in Asia’s content economy.
Image by The Economist
Bilibili |
- China
Founder: Xu Yi
Leading video community platform among younger audiences
Bilibili focuses on long-form and community-driven content, including gaming, animation, and lifestyle videos. Moreover, its strong user engagement supports creator monetisation through subscriptions and advertising. As a result, it has built a loyal creator ecosystem.
Image by ShareChat
ShareChat |
- India
Founder: Ankush Sachdeva, Farid Ahsan, Bhanu Singh
Hundreds of millions of users across regional-language platforms
ShareChat enables creators to produce content in multiple Indian languages. In addition, it supports monetisation through ads and short-video formats. Consequently, it has become a key platform for regional digital content in India.
Image by StartupTalky
Moj |
- India
Founder: ShareChat (ecosystem platform)
One of India’s largest short-video platforms
Moj focuses on short-form video content and creator monetisation. Meanwhile, it benefits from ShareChat’s broader ecosystem and user base. Therefore, it plays a major role in India’s creator economy growth.
Image by PR Newswire Asia
ZEPETO |
- South Korea
Founder: Kim Chang-wook (Naver Z leadership ecosystem)
Popular virtual avatar platform with global users
ZEPETO enables users to create virtual avatars and digital content in immersive environments. Moreover, creators can monetise through virtual goods and experiences. As a result, it represents the next phase of the creator economy in virtual spaces.
Image by WIRED
Likee |
- Singapore
Founder: Jason Hu (JOYY ecosystem leadership)
Global short-video platform with strong emerging market presence
Likee focuses on short-form video content and creator monetisation. In addition, its platform supports interactive features and content discovery. Consequently, it is expanding its presence across Asia and beyond.
Image by Tech in Asia
17LIVE |
- Singapore
Founder: Joseph Phua
Leading live-streaming platform across Asia
17LIVE enables creators to monetise through live streaming and audience engagement. Moreover, its platform supports creator-led communities and content monetisation. As a result, it remains a key player in Asia’s livestreaming ecosystem.
Image by Reuters
Weverse |
- South Korea
Founder: Bang Si-hyuk (HYBE ecosystem)
Global fan platform connecting creators and audiences
Weverse focuses on fan-driven content and community engagement. In addition, it enables artists and creators to monetise directly through fan interactions and merchandise. Therefore, it has become a major platform in the fan economy.
Image by Redfinger
Zalo |
- Vietnam
Founder: Le Hong Minh
Leading social platform in Vietnam
Zalo integrates messaging, content sharing, and digital services into one platform. Moreover, its strong local user base supports content creation and community growth. As a result, it plays a central role in Vietnam’s digital ecosystem.
Asia’s creator economy is evolving into a major economic force, driven by platforms that enable content creation and monetisation at scale. Rather than relying on traditional media, creators now build direct relationships with audiences through digital platforms. Moreover, these companies are expanding into new formats such as virtual content and fan ecosystems. Together, these 10 platforms highlight how Asia is shaping the future of digital content and creator-led businesses.
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