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The Business of Culture, Travel & Sport

Decathlon partnered with Volleyball World to produce and distribute official merchandise for global volleyball competitions, expanding the commercial ecosystem around...
Vodafone Idea has partnered with Chennai Super Kings as the official communications partner for the IPL, combining jersey branding and...
Trading platform TMGM will appear on Chelsea’s shirts during FA Cup matches, expanding its sports marketing strategy and boosting brand...
JioStar secured major sponsors including Birla Opus, Rapido and Amazon ahead of IPL 2026, highlighting the growing commercial power of...
Sam Kerr scored in Australia’s 1–0 win over the Philippines in the AFC Women’s Asian Cup 2026 opener, marking her...
SPORTEL Asia 2026 will take place in Singapore, convening broadcasters, agencies and sports tech firms to negotiate media rights and...
The ASEAN Women’s Futsal Championship 2026 will be held in Nakhon Ratchasima, Thailand, featuring seven national teams competing through group...
India A Women qualified for the knockout stage of the Women’s Asia Cup Rising Stars after a dominant win over...
The ATP and WTA Asian swing returns to Dubai and Doha, featuring top international players in major ranking tournaments that...
India defeated Pakistan by 61 runs in the ICC T20 World Cup, with Ishan Kishan scoring 77 and the bowling...

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MakeMyTrip’s new AI trip planning assistant offers English and Hindi...
Japanese visual artist and surrealist art director Yuni Yoshida, known...
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