India’s sustainable consumer economy is no longer a niche—it’s a movement. As eco-conscious buyers demand transparency, innovation, and ethics, a new wave of founders is redefining what it means to build brands that last. In 2025, these 10 Indian entrepreneurs are leading the charge, blending sustainability with scale across fashion, food, wellness, and lifestyle.
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Anant Goenka |
- India
Company: CEAT Tyres (Sustainability Division)
Revenue exceeds $1.5 billion; sustainability investments up 35% YoY.
Founded in 1958, CEAT has become a leader in green manufacturing. CEO Anant Goenka has overseen the rollout of energy-efficient plants and recycled-rubber programs that reduce waste and emissions. Under his leadership, CEAT is setting industry benchmarks for low-carbon mobility and circular economy practices within India’s automotive sector.
Image by Business Standard
Ankiti Bose |
- India
Company: Zilingo (Rebuilding Sustainability Arm)
Previously valued at $1 billion; relaunch focuses on ethical sourcing.
Co-founded in 2015, Zilingo’s revival centers on sustainable fashion supply chains. Founder Ankiti Bose is now building partnerships with artisans and responsible manufacturers across South and Southeast Asia. Her renewed mission—digitizing ethical sourcing—represents a second act for India’s fashion-tech ecosystem, where sustainability meets transparency.
Image by Business Standard
Varun Alagh |
- India
Company: Mamaearth (Honasa Consumer Ltd.)
Market capitalization of $1.3 billion; listed on NSE.
Founded in 2016, Mamaearth has redefined natural personal care in India. Co-founder Varun Alagh combines digital-first retail with sustainable packaging and toxin-free ingredients. The brand’s carbon-neutral production and tree-planting initiatives make it one of India’s most recognizable eco-consumer success stories.
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Ghazal Alagh |
- India
Company: The Derma Co / Mamaearth
Over $150 million in annual revenue across beauty portfolios.
The Derma Co, Co-founder Ghazal Alagh has diversified Honasa Consumer’s product line through science-led sustainability. Her leadership emphasizes cruelty-free innovation, ethical ingredient sourcing, and community-driven campaigns. As a female founder, she’s become a strong advocate for women in clean beauty entrepreneurship.
Image by The Times of India
Dhruv Madhok |
- India
Company: Arata
Valuation exceeds $50 million; products available in 1,200 stores.
Founded in 2016, Arata is India’s first fully vegan and chemical-free grooming brand. Co-founder Dhruv Madhok built the company around a zero-plastic philosophy and refillable packaging model. By championing authenticity and ingredient transparency, Arata has built deep consumer trust in India’s sustainable lifestyle market.
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Rahul Singh and Arvind Ganesan |
- India
Company: EcoSoul Home
Revenue surpasses $200 million; exports to 12 countries.
Founded in 2018, EcoSoul Home creates biodegradable household products as alternatives to plastic disposables. Co-founder Nikita Malhotra has scaled production using plant-based materials like sugarcane fiber and bamboo. Her success shows how sustainability can coexist with global scalability in consumer goods.
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Anand Virmani |
- India
Company: Nao Spirits (Hapusa & Greater Than Gin)
Operating in 25 international markets; $40 million valuation.
Founded in 2015, Nao Spirits produces craft gin using locally sourced botanicals. Co-founder Anand Virmani emphasizes zero-waste distillation and plastic-free packaging. By bringing India’s first sustainable craft spirits brand to global bars, he’s blending heritage with eco-conscious entrepreneurship.
Image by The Financial Express
Shriti Malhotra |
- India
Company: The Body Shop India (Franchise CEO)
Over 200 stores nationwide; 80% of products ethically sourced.
As CEO of The Body Shop India since 2018, Shriti Malhotra has localized the brand’s sustainability ethos through refill stations, vegan product lines, and community trade initiatives. She has expanded the brand’s circular retail model and spearheaded campaigns promoting cruelty-free beauty across India.
Image by The Economic Times
Abhay Hanjura & Vivek Gupta |
- India
Company: Licious
Valuation exceeds $2 billion; operates in 20+ cities.
Founded in 2015, Licious is India’s leading fresh-protein brand. Co-founders Abhay Hanjura and Vivek Gupta are integrating sustainability through waste reduction, cold-chain efficiency, and ethical sourcing from local farms. Their data-driven approach is making sustainable meat consumption a scalable reality in India’s evolving food-tech sector.
Image by Kanavu Startup Village
Shashank Kumar |
- India
Company: DeHaat
Valuation of $800 million; serving over 1.5 million farmers.
Founded in 2012, DeHaat connects smallholder farmers with agri-inputs, financing, and markets via digital platforms. CEO Shashank Kumar’s sustainable model empowers rural communities while reducing supply waste. His innovation proves that technology-driven sustainability can uplift millions and strengthen India’s agri-economy.
From clean beauty to agri-tech and sustainable spirits, these founders are proving that purpose and profit can thrive together. Their commitment to ethical sourcing, recyclable packaging, and green innovation is defining India’s new consumer culture. As global investors increasingly favor ESG-led growth, these ten entrepreneurs show how sustainability can scale—and sell.
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