Travelers face unexpected ETA and eco charges despite promotional visa-free entry
Sri Lanka’s visa-free entry policy has drawn global attention, especially from key tourist markets like India. However, visitors soon realize that “visa-free” does not always mean cost-free. Even those exempt from standard visas are still required to obtain an Electronic Travel Authorization (ETA)—often involving fees—and may also be subject to tourism or sustainability levies ranging from $0 to $100 per day.
These layered charges have sparked questions about transparency and the evolving definition of visa-free access in Asia’s tourism economies.
Understanding the new entry structure
In early 2025, Sri Lanka launched a limited-time visa-free travel initiative for tourists from countries such as India, China, Russia, and several EU nations. The aim was to revitalize tourism amid a broader economic recovery push. At first glance, the announcement signaled a hassle-free, low-cost way to visit the island nation.
However, policy details reveal that most travelers must still complete an ETA application, even if they’re covered by the visa waiver. While some nationalities may temporarily receive the ETA at no charge, many—including Indian citizens—still face processing fees.
Moreover, travelers opting for a visa on arrival instead of the ETA may encounter a $50 charge for a 30-day stay. These fees are not always clearly explained on third-party booking platforms or unofficial websites, leading to surprise charges at immigration.
Strategic motives behind the hybrid model
Sri Lanka’s travel authorities are walking a fine line—seeking to attract global tourists while also maintaining revenue-generating mechanisms to support infrastructure and environmental conservation.
The ETA system itself is not unusual; similar digital pre-approval models exist across Asia. However, bundling this with the term “visa-free” has led to confusion. The government promotes seamless access in its campaigns, but the actual traveler experience often includes administrative steps and unanticipated costs.
Additionally, Sri Lanka has introduced sustainability fees and tourism promotion levies, sometimes applied via accommodations. Depending on the destination and type of lodging, these can range from $5 to over $100 per person per day. In some beach regions, hotel receipts show added eco-conservation charges aimed at maintaining marine biodiversity or cultural heritage sites.
As a result, what’s framed as a budget-friendly destination may quickly become expensive for longer stays, especially for families or budget travelers.
Branding versus reality
This misalignment between branding and actual cost structure reflects a broader challenge in Asia’s post-pandemic tourism reset. More governments are experimenting with revenue-generating entry models, but few are clear in how they communicate it.
Labeling a travel policy as “visa-free” implies simplicity and affordability. Yet, when paperwork is still required and payments are involved, traveler trust erodes. Negative online reviews, influencer content, and social media posts about “hidden charges” now dominate key travel forums discussing Sri Lanka.
Moreover, many users fall prey to non-official ETA websites, which charge higher service fees. To mitigate this, the Sri Lankan government has urged travelers to use the official ETA portal, though this advisory is not always seen until after bookings are made.
Ultimately, mixed signals in policy design can dilute the benefits of tourism reform. If the process feels opaque, potential tourists may instead choose destinations like Thailand, Vietnam, or Indonesia, where entry requirements are more straightforward.
Toward clarity and competitiveness
Sri Lanka’s push for higher tourism numbers is commendable, but future success depends on more than marketing. It requires streamlined digital processes, clear policy language, and upfront disclosure of all possible costs.
The government has an opportunity to lead by example. It could revamp the ETA system to remove charges for short-term travelers entirely or bundle the costs into airfares or hotel taxes to eliminate surprise at the border.
Additionally, tourism boards should invest in traveler education, using QR codes, infographics, and flight partner announcements to clarify what “visa-free” actually means in the Sri Lankan context. If positioned properly, the country can still capitalize on its appeal—but only if expectations align with reality.
As Asia continues its tourism rebound, Sri Lanka’s case underscores the need for greater consistency in visa policies across the region. The concept of “visa-free” travel must evolve beyond promotional language to mean something travelers can trust.
