Notable Roles | - Independent Singer-Songwriter |
Key Recognition | - Topped Spotify Viral 50 Global Chart, 2024 |
Background and Early Foundations
Regina Song began her musical journey in her teenage years, writing and recording from her bedroom in Singapore. Inspired by Gen Z relatability and soft indie pop aesthetics, she self-released “the cutest pair” in 2023 — a song that unexpectedly took over TikTok and international streaming charts. With no label backing, she crafted her signature sound and built an organic fanbase across Asia and beyond, exemplifying the new wave of direct-to-audience creative independence.
Career Milestones and Impact
Year | Milestone |
|---|---|
2023 | Released “the cutest pair,” which went viral globally via TikTok |
2024 | Hit #1 on Spotify’s Viral 50 Global chart and broke into Top 100 Malaysia and Singapore |
2024 | Named to Dazed 100 Asia as a rising voice in digital-native music |
2025 | Launched independent EP with full creative control, garnering critical and fan acclaim |
- TikTok Sound Usage: 15M+ videos
- Spotify Monthly Listeners: Over 1.1M as of 2025
- Instagram Growth: From 8k to 180k followers in under a year
- Independent Releases: 2 singles, 1 EP with 10M+ total streams
- Viral Charting: #1 on Spotify Global Viral 50 (2024)
Leadership Style and Influence
Regina Song’s creative leadership is subtle yet transformative. She embodies a DIY ethos, overseeing every detail from song production to cover art, social media, and fan engagement. Her influence lies not just in music but in demonstrating how young Southeast Asian artists can bypass traditional gatekeepers and succeed on their own terms. She’s shaping a more inclusive and accessible creative industry — where vulnerability, humor, and authenticity resonate louder than labels.
Legacy and Future Focus
Regina Song is proof that soft power and self-belief can scale. Her viral rise didn’t dilute her voice — it amplified it. As she evolves, Regina plans to collaborate with Asian artists, explore multilingual songwriting, and mentor emerging creatives. Her legacy will be one of empowered storytelling in a digital-first world, inspiring a generation of artists to stay true to their sound.
