Notable Roles | - Co-founder & CEO, Yotpo (2011–present) |
Key Recognition | - Forbes Technology Council Member |
Background and Early Foundations
Born in Tel Aviv, Israel, Tomer Tagrin pursued a BSc in Software Engineering at Tel Aviv University. During his studies, he met Omri Cohen, his future co-founder. Tagrin served in the Israeli Defense Forces’ Artillery Corps, where he commanded a unit of 30 soldiers. After completing his military service, he worked as a chip design developer at Intel. In 2008, he launched his first startup, Ikick, which imported the Chinese game “jianzi” to Israel. Though short-lived, this venture provided him with valuable entrepreneurial experience.
Career Milestones and Impact
Year | Milestone |
|---|---|
2011 | Co-founded Yotpo with Omri Cohen to combat fake online reviews. |
2013 | Secured initial funding and expanded Yotpo's offerings to include user-generated content solutions. |
2021 | Raised $230 million in Series F funding, achieving a $1.4 billion valuation. |
2023 | Expanded Yotpo's platform to integrate SMS marketing, loyalty programs, and referrals. |
2025 | Positioned Yotpo as a leading eCommerce marketing platform with a global presence. |
- Yotpo Valuation: $1.4 billion USD (as of 2021)
- Total Funding Raised: $436 million USD
- Global Team: Over 650 employees
- Customer Base: 32,000+ paying customers; 300,000+ free users
- Revenue Growth: From $5–7 million to over $100 million annually
Leadership Style and Influence
Tomer Tagrin is known for his resilience and customer-centric approach. Having survived stage 4 lymphoma twice, he emphasizes authenticity, gratitude, and positivity in both personal and professional realms. His leadership style fosters innovation and a deep understanding of customer needs, driving Yotpo’s success in the competitive eCommerce landscape.
Legacy and Future Focus
Under Tagrin’s leadership, Yotpo has transformed from a startup addressing fake reviews to a comprehensive eCommerce marketing platform. Looking ahead, he aims to further integrate AI-driven solutions to enhance customer experiences and expand Yotpo’s global footprint, particularly in the Asia-Pacific region.
