Notable Roles | - Founder & CEO, Skin Inc (2008–present) |
Key Recognition | - Women of Power 2024, Prestige Singapore |
Background and Early Foundations
Sabrina Tan began her career in the tech industry, holding executive roles at IBM, HP, and Oracle. Driven by personal struggles with eczema and sensitive skin, she identified a gap in the skincare market for personalized solutions. In 2008, she founded Skin Inc, aiming to revolutionize the beauty industry by integrating technology and customization into skincare.
Career Milestones and Impact
Year | Milestone |
|---|---|
2008 | Launched Skin Inc, introducing the world's first customizable serum cocktail bar. |
2013 | Expanded into Sephora USA and Southeast Asia, marking international growth. |
2014 | Released the Optimizer Voyage Tri-Light LED device, pioneering at-home skincare technology. |
2020 | Achieved 400% year-on-year growth during the COVID-19 pandemic by focusing on digital innovation. |
2022 | Introduced the +SABI AI app, a 360° wellness and skin health coach leveraging AI and big data. |
- Global Presence: Available in over 78 cities worldwide
- Product Range: Over 60 data-driven formulations and devices
- Customer Base: More than 1 million skin profiles analyzed
- Awards: Over 150 beauty awards globally
Leadership Style and Influence
Sabrina Tan is recognized for her visionary approach, seamlessly blending technology with beauty. Her leadership emphasizes personalization, efficiency, and data-driven solutions, setting new standards in the skincare industry. She advocates for a “less is more” philosophy, focusing on impactful, customized skincare routines.
Legacy and Future Focus
Under Sabrina’s guidance, Skin Inc has transformed from a local startup into a global brand, known for its innovative approach to skincare. Looking ahead, she aims to further integrate AI and wellness into beauty, enhancing personalized experiences for consumers worldwide.






